Friday, January 8, 2010

New Nissan Juke Baby Crossover: Production Version of Qazana Concept Teased


Juke is the name of Nissan's all-new small crossover that will be fully revealed online on February 10th and go on sale in Europe in October, following its global public premiere at Geneva Motor Show in March. The Juke is the production version of last year's love-it or loathe-it Qazana concept.

And even though Nissan has darkened out the Juke in the teaser photograph, it's not hard to see that the design has remained fairly close -toned down a notch or two of course- to the original concept. That said, the Juke may not be to everyone's taste, but it sure won't go by unnoticed.

Nissan said that the Juke will be the brand's forth European crossover fitting between the Note compact family car and the Qashqai crossover.

For reference, the Qazana concept measured 4,060mm in length (110mm longer than a Ford Fiesta but 277mm shorter than a Focus), 1,570mm in height, 1,780 in width and had a wheelbase of 2530mm.

The Japanese automaker said that the Juke has been designed and developed to give customers an alternative to the traditional small hatchback in Europe.

"Nissan caught the mood of the European car-buying public with Qashqai crossover and we've worked hard to study the market in the same way for Juke to be sure we meet the needs of European customers.," said Simon Thomas, Nissan's European Senior Vice President for Sales and Marketing

"We're confident that Juke will bring a new generation of customers to Nissan, in the same way that Qashqai did. Our philosophy of challenging conventions with Qashqai has been a huge success. We've just reached the 500,000 landmark and we're applying many of the lessons learned from Qashqai to Juke. We're confident we'll have another success on our hands," Simon Thomas added.

As in the case of the recently facelifted Nissan Qashai crossover, the Juke will be manufactured the company's Sunderland factory in the UK.

It remains to be seen if the Juke will make its way into other markets such as Japan, Australia and the North American region.

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