Friday, January 8, 2010

Porsche Panamera named 2010 Car of the Year by Playboy


There are now so many Car of the Year awards given out that the whole idea of one vehicle being honored above all others has lost its impact. But when the giver of said award is Playboy Magazine, well, the honor means a little more. Why? Because Playboy doesn't pick a winner based on such tangible criteria as horsepower, miles per gallon or MSRP. They don't care so much about the fastest, greenest or most significant car in its segment. They care about cool. Which car is going to get you to that VIP event and make all eyes turn towards you on arrival? For 2010, Playboy says that car is the Porsche Panamera.

We can absolutely understand where Playboy is coming from here. You just have to imagine yourself as Hugh Hefner: Porsches are both cool and fast, but a Porsche that can accommodate me, my smoking jacket and three bunnies is worthy of a place in the Playboy Mansion garage and perhaps an X-rated car wash in the driveway.

Playboy gave out eight other awards in such categories as Best Horsepower Value (Nissan 370Z), Best Mean and Green (Ford Fusion Hybrid) and Best Reborn Beauty (Ford Taurus SHO) among others. You can check them all out in the press release after the jump, and while we're not sure how many automakers will place their new Playboy awards front and center in the corporate trophy case, we're sure behind close doors they're... well, let's not talk about what they're doing behind closed doors.

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